BUILDING A COMPETITIVE BUSINESS INTELLIGENCE ARCHITECTURE THAT CAN FOSTER PERFORMANCE IN THE ROMANIAN NATIONAL RAILWAY COMPANY

Abstract

Today many industry players from banking, financial services, insurance, IT, healthcare, telecommunications and transportation are deploying competitive business intelligence to grow their company’s financial results. The use of such advanced business applications is one key enabler to increase their spread which provides them an edge over their competitors. Companies of the future are buiding a new culture developed on fact-based decisions. (BusinessWeek Research Services, 2009) These decisions are made through analysis using the business analytics systems which encourage the anticipation in solving complex business problems in the entire organization. Embracing this approach, these companies focus on their most profitable customers, define the right pricing, a faster product innovation, optimize supply chains and identify the real drivers of financial performance. This research paper will detail the theorethical importance of using competitive business intelligence architectures to gain competitive advantage.