TELEMARKETING BANK SUCCESS PREDICTION USING MULTILAYER PERCEPTRON (MLP) ALGORITHM WITH RESAMPLING

Abstract

Telemarketing is a promotion that is considered effective for promoting a product to consumers by telephone, other than that telemarketing is easier to accept because of its direct nature of offering products to consumers. Telemarketing is also considered to help increase a company's revenue. The problem of predicting the success of a bank's telemarketing data must be done using machine learning techniques. Machine learning used in the available historical data is a bank dataset of 45211 instances at 17 features using the multilayer perceptron algorithm (MLP) with resampling. The use of resampling aims to balance the unbalanced data resulting in an accuracy value of 90.18% and a ROC of 0.89%. Meanwhile, if the data resampling is not used in the multilayer perceptron (MLP) algorithm, the accuracy value is 88.6 and ROC is 0.88%. The use of resampling data becomes more effective and results in higher accuracy values.

Keywords

• resampling
• multilayer perceptron (mlp); resampling
• telemarketing