Bimetallic colloidal CoPt nanoalloys with low platinum content were successfully synthesized following a modified polyol approach. Powder X-ray diffraction (XRD), Fourier transform infrared spectroscopy (FT-IR), thermogravimetric analysis (TGA), and transmission electron microscopy (TEM) studies were performed to estimate the crystal structure, morphology, and surface functionalization of the colloids, respectively, while the room-temperature magnetic properties were measured using a vibrating sample magnetometer (VSM). The particles exhibit excellent uniformity, with a narrow size distribution, and display strong room-temperature hysteretic ferromagnetic behavior even in the as-made form. Upon annealing at elevated temperatures, progressive formation and co-existence of exchange coupled, of both chemically ordered and disordered phases significantly enhanced the room-temperature coercivity.