FATORES DE INFLUÊNCIA NA ESCOLHA DE UM CURSO DE PÓS-GRADUAÇÃO: UMA ANÁLISE DO MBA EM GESTÃO ESTRATÉGICA DE PESSOAS DA UFJF

Abstract

This article aims to identify the factors that motivate students to enroll in the MBA in Strategic People Management at the Federal University of Juiz de Fora. As background for understanding the problem investigated, the paper discusses some features of contemporary society, especially those related to professional profile defendant and the increasing competitiveness. Other topics studied are the history and development of postgraduate courses in the MBA and the main mode theories of consumer behavior, with respect to the choice of certain products or services. We conducted a field study with a sample of conglomerate, attended by students enrolled in 2012. The data collection instrument was a questionnaire with open and closed questions about the profile of the participants, their interests and expectations determinants of choice of course. The article presents the conclusions that could be reached after the tabulation of these data, highlighting the preponderance of the desire to acquire new knowledge and higher professional training as factors that induce enrollment in an MBA, and the tradition and quality of education as determinants in the choice the institution.

Keywords

• education management
• consumer behavior
• master of business administration