STRATEGIC DIRECTIONS OF TOURISM BUSINESS DEVELOPMENT IN ODESSA REGION

Abstract

The article studies the current state of tourism development in the Odessa region. The key factors that contribute to the active development of the tourist industry in the region are identified, as well as the main problem aspects that destructively affect this area. Prospective directions and forms of further development of tourism in the Odessa region are substantiated, taking into account the specificity and potential of the region.

Keywords

• туризм
• туристична галузь
• рекреація
• ринок туристичних послуг
• зелений туризм
• інфраструктура
• туристичні потоки
• стратегія