Development strategy of the Russian university in the field of “hospitality” training

Abstract

Russian universities that have bachelors' and masters' programs of “Hotel business” are facing some problems. Firstly, the number of enrollees in “Hotel business” began to decline due to the closure of hotels and the reduction of staff. Secondly, the hotel chains have developed and are successfully using their own training system both for line employees and heads of departments, and on a continuous basis, which will allow them in the future to abandon the universities' education completely. And thirdly, the level of preparedness of university teachers and the laboratories for training does not currently meet the expectations of the hotel industry. As a result, the universities need a development strategy in “Hotel business” education, including contemporary requirements, to remain part remain relevant in the hotel services market. The article proposes not just a strategy, but specific actions broken down into stages for successfully achieving the goals of the strategy.

Keywords

• Development strategy
• Hospitality
• University
• Hotel management school