Contemporary basis of rural tourism development in Šumadija district

Abstract

This paper aims at showing that the regionalization, innovations, smart specialization and sustainable tourism development like contemporary basis of rural tourism development can significantly contribute to increasing the competitiveness of both of the whole region and all its parts, and hence rural ones. We used several methods such as literature analysis and empirical research based on the questionnaires distributed to the stakeholders in the tourism of the Šumadija District. Our conclusion is that there is a positive attitude among the stakeholders towards creating a tourism region in the Šumadija District based on innovations, smart specialization and sustainable development. We also claim that rural tourism is a priority and that the stakeholders in the Šumadija District should focus on this type of tourism.

Keywords

• regionalisation
• innovations
• tourism
• rural areas
• šumadija district
• sustainable development