MAPPING RESERCH TRENDS IN MOBILE TECHNOLOGY IN WELLNESS TOURISM DESTINATINATION: A BIBLIOMETRIC AND VISUALIZED ANALYSIS

Abstract

The study aims to explore and review the literature published on the use of mobile technology in wellness tourism destinations, finding a total of 656 papers published between 2001 and 2021 to determine the thematic direction of the related research flourish. This study created a bibliometric and visualisation map of research trends in mobile technology in wellness tourism destinations using the Scopus database, PRISMA, VOSviewer and Harzing’s Publish or Perish software. Results showed that United States published the most articles on this topic and co-occurrence of keywords revealed eight clusters: technological breakthroughs, mobile tourism adoption, tourist mobile applications, destination marketing, smart destination, tourist experience, data intelligence and analytics and service innovations. This study could elucidate this research topic and help researchers forecast its dynamic paths.

Keywords

• mobile technology
• wellness tourism
• wellness destination
• bibliometric analysis
• vosviewer