Entrepreneurship strategies for community tourism

Abstract

The objective of the research was to design community tourism entrepreneurship strategies to strengthen the socio-economic development of Villamil beach’s inhabitants. The applied methodology was descriptive and non-experimental. From the results obtained, community tourism is developed empirically so it seeks to promote strategic entrepreneurship in the Canton society. It is necessary to consider the development of strategic ventures in Villamil beaches of the Canton population to enhance their socio-economic level with the innovation of products and services attractive to tourists

Keywords

• desarrollo comunitario
• estrategia de desarrollo
• turismo
• economía informal.