Ekonomiczne Problemy Usług (Jan 2017)

Marketing innowacyjny e-usług

  • Zbigniew Chłopek

Journal volume & issue
Vol. 126


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The base of article is to show how big changes are made in last two decades in ways of conununicate with client. The institute of traditional marketing need to be totally transform and adapted to new reality. Success of company is to predict customer needs. Nowadays internet and social media are place where "conversation" take place. Analysis of this area is require to company development.