About the role of the media in the positioning of a resort town

Abstract

The author analyzes the most significant channels of the information impact on human consciousness with the purpose to form his motives for choice of a possible resting place.

Keywords

• позиционирование
• медиа
• курортный город
• телевидение
• интернет-маркетинг
• имидж региона
• маркетинговая активность
• positioning
• media
• resort town
• tv
• internet-marketing
• image of the region
• marketing activity