TOWARDS CREATIVE TOOLS FOR PROMOTING BLOOD DONATION: THE CASE OF PUBLIC HEALTH IN MOROCCO

Abstract

Attraction factors of Blood transfusion centre analysis is paramount however, the donor’s profile cannot be neglected. Therefore, 2 goals can be mentioned: Before the donation: how to encourage donors to come by knowing their motivation, providing adequate direct communication and using alternative forms of communication; After the donation: how to retain donors and encourage them to give more regularly by a quantitative study will be conducted using a half structured questionnaire

Keywords

• blood donation
• blood transfusion centre
• loyalty of donors
• motivation of donation