ANALYSIS OF PEPPER RETAILING IN TWO SELECTED MARKETS WITHIN KADUNA METROPOLIS OF KADUNA STATE, NIGERIA

Abstract

The study examined the analysis of pepper retailing in two selected markets in Kaduna metropolis. Purposive and random sampling techniques were used to select the fifty marketers used for this study. Data were collected from marketers and respondents using structural questionnaires. The data collected were then analysed using descriptive statistics and market margin analysis. The result indicated that about 56% of marketers are male and about 86% are between the ages of 21- 60 years. The market margin analysis values were 40.48% in both markets which signify that pepper marketing is highly profitable in the study areas. The result also revealed that there are three channels of marketing of pepper in the study area. However, the marketers are faced with the problem of pepper spoilage, lack of preservation facilities and fluctuation in price. It is recommended that marketers should form co-operative society in other to put their resources together to enable them to purchase preservation facilities in order to reduce the level of pepper spoilage.

Keywords

• pepper
• marketing channels
• marketing margin
• retailers
• kaduna