PASOS Revista de Turismo y Patrimonio Cultural (Oct 2012)
Potencialidades para a formação de uma rede de turismo no município de Ouro Preto/MG/Brasil
Abstract
Ouro Preto/MG/Brazil represents one of the brazilian destinations most visited by tourists. In tourism, the quality of services in a destination is directly related to the connections between resources and local actors. Understanding these connections can provide important information for development of mechanisms aimed at qualifying the local tourism offer. This study aims to characterize the strategic network of tourism in Ouro Preto, see which tourist services most used by tourists and identify the main sources of information used by tourists during the travel arrangements. It is a descriptive quantitative study. During the stage of data collection were applied 600 questionnaires, targeting the tourist, selected through non-probability sampling technique at random. The results show the existence of a strategic tourism network in which spontaneous informal opinions of friends were the main source of information on the local network, highlighting the need for coordination and formation of partnerships among the strategic network of tourist destination.