Branding technologies in the foreign policy of Ukraine: regulatory and organizational aspects

Abstract

The article analyses regulatory and organizational components of the application of branding technology as a tool of foreign policy of Ukraine. Particular attention is paid to the activities of the Ministry of Foreign Affairs of Ukraine in this sphere, as well as to the problems impeding the full implementation of the branding policy.

Keywords

• branding technologies
• foreign policy
• Ukraine
• diplomacy
• foreign office