THE CHARACTERISTICS OF A SUCCESSFUL BUSINESS – ANALYSIS OF COMPANIES RUN BY ENTREPRENEURS FROM THE START-UP PROJECT

Abstract

The road to entrepreneurship is sometimes a bumpy one, full of unexpected detours, obstacles and dead ends. There have been cases where after many sleepless nights, plans didn't work out, funding didn't materialise and customers never materialised. Starting a business is so difficult that one might question why anyone would want to embark on such a path. Despite these difficulties, thousands of people embark on the entrepreneurial journey every day, determined to realise their vision and meet the needs of society. They open concrete businesses, launch technology startups or turn ideas into new products or services. So if there is the right motivation and inspiration, and the right game plan, then anyone can become a successful entrepreneur. Entrepreneurs identify a need that cannot be met by existing businesses and determine a solution to that need. Entrepreneurship involves developing and starting a new business and implementing a business marketing plan, often with the ultimate goal of selling the business for profit.

Keywords

• business
• profit
• cash flow
• return