MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS

Abstract

The article focuses on the modeling of series-STI formation of individual market demand. The analysis, and then sum-of three well-known inmarketing models, which exhaust the currentlyknown approaches is revised. The article shows that all three models have a signifi cant difference in the number of stages and terminology. The obtained results are the basis for the developmentof the author’s model of gradual development of demand - «need - desire - requirement -demand» or abbreviated as «model NDRD» and can be considered as a contribution to the methodology of study a demand.

Keywords

• маркетинг
• экономичес кая теория
• моделирование формирования спроса
• нужда
• желание
• потребность
• инди видуальный спрос
• дефиниции маркетинга и экономической теории
• конкретный продукт
• абстрактный продукт
• мотивы покупки
• marketing
• economic theory
• simula tion of the formation of demand
• need
• desire
• requirement
• individual demand
• defi nition of marketing and economic theory
• a specifi c prod uct
• the abstract product
• purchasing motives