Nursing’s image in the press. Do we need greater recognition for nursing care?

Abstract

Introduction: Several studies show that the public image of nurses and their professional image are not related. The social image of a profession is very conditioned by the way it is represented in the media. Therefore, the aim of the study was to present a critical and exhaustive analysis of the treatment received by the profession and the professional nursing in the daily press. Material and Methods: In the first phase of the study has been conducted a literature reviews to know the status of the matter. Subsequently, is proposed a qualitative and analytical study about the sources published in regional and national newspapers in which news appears nursing. Results: A total of 235 news were selected and analyzed. After analysis of their content, eight categories that help explain the reflected image of nursing in the press emerged. Discussion / Conclusions: In general, the image is transmitted in the press is the image of someone with a secondary role associated with another profession, without responsibility, autonomy or ability in decision process. This image must be changed by ourselves.

Keywords

• Enfermería
• Medios de comunicación
• Medios de comunicación de masas
• Imagen social
• Visibilidad