ECONOMIC ANALYSIS OF SMALLHOLDERS: A STUDY OF THE PUBLIC MARKET

Abstract

This work seeks to analyze economically the public market of Santa Rosa/RS, focusing the marketing channels used and the quality of products. Based on this work, one shows that the pluriactivity is a factor that contributes to greater income. However, the greater the complexity of economic activities, the more effective must be management mechanisms, because the productive factors and market relations become more complex. As a result, the ability to administer efficiently family properties is crucial for the sustainable development of Brazilian agribusiness, contributing to the improvement of the quality of life, for fixing the man in the field and to a cost-effective and environmentally sustainable development.

Keywords

• Agribusiness
• sales channels
• New Institutional Economics
• transaction costs
• family farming