Journalism and Media (Jun 2024)

The Public Sphere Is “Too Darn Hot”: Social Identity Complexity as a Basis for Authentic Communication

  • Jennifer Brundidge

DOI
https://doi.org/10.3390/journalmedia5020045
Journal volume & issue
Vol. 5, no. 2
pp. 688 – 701

Abstract

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A growing body of research suggests that the contemporary media environment enables motivated reasoning, which intensifies affective polarization. This is especially the case in the U.S., where elections are capital-intensive and media are largely commercially owned. From a normative perspective, these commercial forces may interfere with authentic communication by hijacking the “lifeworld” and thus undermining the sincerity of our speech. From a psychological and empirical perspective, this means we are an affective public steeping in “hot cognitions” that unconsciously motivate us toward processing (mis)information in biased and distorted ways. This kind of cognitive limitation intensifies as current affairs heat up, but starts well before, as a function of media market boundaries aligning with human psychology. Through a synthetic literature review of theory and empirical research, this essay argues that “social identity complexity” may help to overcome some of the worst outcomes of motivated reasoning, pointing toward a developmental basis for more authentic communication in the public sphere.

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