The specifics of formation of the loyalty strategy in the field of alternative energy

Abstract

The essence of the definitions of “strategy”, “loyalty” and “loyalty strategy” is considered, and the peculiar vision of the definition “loyalty strategy in the field of alternative energy” is proposed. The specifics of formation of the loyalty strategy in the field of alternative energy are determined. The stages of formation of the loyalty strategy for stakeholders in the field of alternative energy are grouped. It is proved that the branch of alternative energy has a significant impact on territorial development, in particular on the transformation of socio-economic processes in the region.