DEVELOPMENT OF PARTNERSHIP TOBACCO PLANTS IN SRAGEN REGENCY, INDONESIA

Abstract

Sragen Regency has the potential of natural resources that support the development of the tobacco commodity agricultural sector. The existence of a partnership program, assistance from the Tobacco Excise Production Sharing Fund (TEPSF) cannot be fully utilized in the context of developing partnership tobacco plants in Sragen Regency. The purpose of this research is to analyze the strengths, weaknesses, opportunities, and threats in the development of partnerships for tobacco cultivation in Sragen Regency and to determine the right strategy to be applied in the development of partnerships for tobacco cultivation in Sragen Regency. The research was conducted in Sragen Regency in September 2019. The method used was qualitative method using the basic method of analysis descriptive research. The results of the study showed that the IFE matrix score was 2.67 and the EFE matrix was 2.57. The grand strategy matrix diagram showed the coordinate position in quadrant I so that the strategy that can be applied is the S-O strategy. The S-O strategy SWOT analysis resulted in three strategic alternatives. The strategy that can be carried out is a market penetration strategy, which is increasing the area of tobacco in the current land location by increasing tobacco outreach activities (agricultural intensification) by optimizing the role of field extension agents maximally and utilizing supporting infrastructure through TEPSF assistance. For this reason, the participation of the local government, in this case the Sragen Regency Agriculture Service, is needed in the tobacco partnership by determining the quality and selling price of tobacco and opening new access for other tobacco partnership companies.

Keywords

• tobacco
• partnership
• grand strategy matrix
• swot
• qspm