Doing Quantitative Grounded Theory: A theory of trapped travel consumption

Abstract

All is data. Grounded theorists employ this sentence in their quest to create original theoretical frameworks. Yet researchers typically interpret the word gdatah to mean qualitative data or, more specifically, interview data collected from respondents. This is not to say that qualitative data is deficient; however, grounded theorists may be missing vast opportunities to create pioneering theories from quantitative data. Indeed, Glaser and Strauss (1967) argued that researchers would use qualitative and/or quantitative data to fashion original frameworks and related hypotheses, and Glaserfs (2008) recently published book, titledDoing Quantitative Grounded Theory, is an attempt to help researchers understand how to use quantitative data for grounded theory (GT).

Keywords

• grounded theory
• classic grounded theory
• quantitative grounded theory