Publicity writing in Beatus manuscripts: an approach to Urgell Beatus

Abstract

The objective of this work is to analyze advertising writing of the Beatus Commentary of Seu d’ Urgell. Advertising writing is that writing whose characteristics allow the stimulation of the interest of the receiver of the message. For this reason, it is broadly used in the medie-val inscriptions, but it is not exclusive to this type of writing, it can also be found in codices and documents. The signs employed in the Urgell Beatus are simple and plain. A first approach to the work allows us to discriminate at least three authors with their peculiarities in the Urgell Beatus. When ordinary writing from the text and advertising writing are compared, is possible to find similarities in the majority of cases that appears to be executed, in both cases, by the same person.

Keywords

• Beatos
• Beato de Urgel
• Epigrafía medieval
• Paleografía
• Escritura publicitaria
• Codicología.