Concept de branding regional în Transilvania

Abstract

In determining a country’s image, aspects of a country’s marketing value must also be addressed. It is absolutely necessary to know these phenome­na and processes, the various possibilities, and the contribution they make to the actors they influence. The concept of country branding is an absolute ne­cessity in terms of determining the concept and the theories that coordinate and characterize it.The main objective of this research, together with the fundamental problem would be the analysis of the marketing activities of some regions, and im­plicitly to what extent these results are quantifiable. In this article, according to the method developed by Anholt and Govers, we propose the introduction of this index on Transylvanian „regions” under the name of „Good Transylvanian Regional Index”.

Keywords

• country’s image
• marketing
• country branding
• regional branding
• regional index.