Comprehensive Analysis and Evaluation of the Influence of Factors on the Formation and Development of the Tourism Industry in Ukraine

Abstract

The article defines that one of the priority directions of socio-economic development is the tourism industry, so the formation and forecasting of tourist flows, ensuring their quality service require special attention of scholars and practitioners of the tourism industry. Therefore, this is a topical issue of the present time. The article is aimed at comprehensive studying and evaluating the influence of factors on the formation and development of the tourism potential of the regions of Ukraine using the regression and correlation method. The algorithm of forecasting the volume of tourist flows by the following stages is proposed: problem setting (planning of the volume of tourist flows); choice of mathematical model; research into the factors affecting the density of the link with the productive feature and selection of the most influential factors; validation of the model for adequacy; selection of signs of efficiency of dynamics of tourist flows at the regional level; search of parameters of the model, interpretation of the obtained values; evaluation of model quality and reliability; forecasting the tourist flows. It is defined that the formation and development of the tourism potential of Ukrainian regions depends on many factors (socio-economic status of the country and its regions, political situation, gross national product and gross regional product, financial stability and wages of the population, etc.) and related spheres, such as hospitality industry, health-improving and sanatorium-resort sphere. However, the presence of cultural and historical heritage causes much weaker influence on the tourist appeal of the country and its individual regions.

Keywords

• tourism industry
• regression-correlation method
• forecasting
• tourism industry potential
• evaluation of factors