Evaluating the Level of the Export-Import Potential of Industrial Enterprises: Methodical Support

Abstract

The article provides a detailed description of the methodical support for evaluating the level of development and use of the export-import potential of industrial enterprises. The place of evaluation in the system of management of the enterprise’s export-import potential (EIPE), as well as its conceptual content have been defined. An implementation of the proposed methodical support for evaluation of the EIPE has been displayed on the example of the major industrial enterprises of the city of Kharkiv. It has been substantiated that the objectivity and effectiveness of evaluation of the level of export-import potential of industrial enterprises is methodically ensured by: the system of partial indicators allowing for regular monitoring and diagnosing tendencies in the status and the use of the EIPE; the analytical tool – i.e. cluster, factor, and canonical analyzes to identify causal relationships in the components of potential and to determine the indicators of impact; the development and use of the EIPE, as well as the evaluation procedure itself, which is recommended for implementation in accordance with the appropriate stages.

Keywords

• evaluation of the export-import potential of enterprise
• composition of the methodical support
• system of partial and integrated indicators
• evaluation tools
• logic of the evaluation stages