Investigation of the Factors Affecting Consumers Willingness to Buy Clothes Made from Recycled Materials(Tüketicilerin Geri Dönüştürülmüş Maddelerden Yapılmış Kıyafetleri Satın Alma İsteğini Etkileyen Faktörlerin İncelenmesi)

Abstract

Consumers' awareness of protecting nature has enabled studies to prevent unnecessary use of existing resources and to increase the use of renewable energy resources with the increase in environmental awareness. It is a manifestation of this understanding of using products made from recycled materials. In this context, this study aims to reveal the factors that affect the consumers' intention to buy clothes made from recycled materials. For this purpose, data were collected online from a total of 462 people over the age of 18 on 25 January-3 February 2021.In the study, the validity and reliability of the scale, which was first translated into Turkish, were revealed. Then, the research model was subjected to Path Analysis with PLS-SEM. As a result of the analysis, it was seen that environmental concern, willingness to pay and perceived value had a positive effect on consumers' intention to buy recycled clothes, but personal norms did not. However, in general, these four factors have been found to have an effect of approximately 63% on the consumers' intention to buy recycled clothes

Keywords

• recycled clothing
• environmental concern
• pls-sem