DESIGN/REDESIGN IN AEROSPACE LOGO GRAPHICS

Abstract

Abstract: This paper explores the design of logos in the aeronautical field, especially for the Faculty of Aerospace Engineering from Bucharest. The article aims to identify a new image for the Faculty of Aerospace Engineering in order to create a corporate identity manual to illustrate the use of the new logo in different situations and environments. The perfect candidate to represent the institution will be decided based on a survey which measures the public's receptivity to 5 proposed variants for the logo

Keywords

• Faculty of Aerospace Engineering
• design
• logo
• market research
• corporate identity manual
• rebranding