DEVELOPMENT OF THE STRATEGY OF A BRAND’SENTRANCE TO NEW MARKETS

Abstract

The paper addresses the «Lingva-Terra» Foreign Language Center and develops of the strategy of its enterance to new markets. To achieve this aim, the Center’s activity was analyzed, as well as the existing strategies of enterance to new markets. Some recomedtations for developing a marketing strategy of the «Lingva-Terra» brand enterance to new markets were elaborated.

Keywords

• brand
• marketing strategy
• integrated marketing
• foreign languages