Organizational Intelligence and Its Reflection on Organizational Reputation: An Exploratory Study Of The Opinions Of A Sample Of Department Heads At The University Of Mosul

Abstract

The current research aims to identify the diagnosis of the correlation and influence relationships of organizational intelligence with its dimensions (strategic vision, common destiny, desire for change, sense of belonging, harmony and harmony, dissemination of knowledge, work pressure) as an independent variable in organizational reputation with its dimensions (quality, performance, attractiveness, responsibility Social) as an approved variable, and this research comes within the framework of a problem that stemmed from several questions, including (what is the nature of the correlation and impact relationships between each of organizational intelligence in its dimensions, reputation and organizational?), and the research community was identified at the University of Mosul while the research sample was the heads of departments at the University of Mosul, and The questionnaire was used as a tool to collect data for measuring the research variables through the paragraphs embodying its dimensions, and these dimensions were covered through (55) items. (100) questionnaires were distributed out of a total of (110) department heads, and (80) questionnaires were valid for analysis. 25) The research came out with a number of conclusions, the most important of which is the existence of a significant relationship and influence between the two variables (organizational intelligence and organizational reputation).

Keywords

• Organizational Intelligence
• Organizational Reputation