20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012

Abstract

This work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.    

Keywords

• Marketing, Marketing de Relacionamento, Produção Acadêmica