Bìznes Inform (Aug 2019)
The System of Management of Industrial Enterprises: the Innovative Directions of Formation
Abstract
The article improves the system of management of industrial enterprises in terms of innovative directions of formation. It is defined that the system of innovative management of changes and the directions of formation in enterprises is represented by competitive regulators of the processes of adaptation of industrial enterprises to short-term changes in the conditions of volatility of the market environment. The process of forming potential opportunities for the development of industrial enterprises is one of the dominant directions of its innovation strategy, requiring the creation and activation of organizational-economic opportunities and managerial competences to achieve strategic, tactical and operational objectives. The introduction of innovations in the production process and on the delivery of services is closely related to marketing and logistics activities, is conditioned by the adaptation of novations in order to form the value-oriented directions called to meet the needs of consumers. The innovation phase is characterized by the basic-determinating need to define the market segment that the potential consumers are focused upon. During the phase of implementation of marketing as one of the fundamental links of the enterprise's market activity, key instruments of the nature of the change in performance parameters are substantiated. In today's economic environment, the dominant interests of enterprise are the basis for the development of a mechanism for ensuring innovative development. The decision-making mechanism in terms of the innovative directions of formation of a system of management of industrial enterprises is considered as a set of managerial-financial, economic-legal, organizational-oriented means to meet the enterprise's objectives, taking into account interests of the external environment. This, taking into attention the peculiarities of the enterprise's innovation activities, ensures a profit, the amount of which is sufficient that the enterprise operate in an economically functional security.
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