Satisfaction spinning practitioners: Development of a scale for measuring La satisfacción en los practicantes de spinning: Elaboración de una escala para su medición

Abstract

<p class="tabulado">&nbsp;</p><p class="tabulado" align="justify">The aim of this investigation was to elaborate a scale for measuring of satisfaction about users of a service sport called &ldquo;spinning&rdquo;. In the study of main parameters it was employed a sample with 125 subjects who practices sport in seven different gyms from Asturias, Cantabria and Castilla y Le&oacute;n (regional communities). As results, was obtained allowable coefficients of fiablility and validity. Statistics results will conclude in a 28 item&rsquo;s scale organized in 5 subscales: satisfaction with instructor; bicycles; room; organization and others. Also correlations between different components of the scale were analysed in order to determinate what aspects was relation with general satisfaction of the users and them it would be provided an utile information for sports centre&rsquo;s manager and staff of &ldquo;spinning&rdquo;. Finally, differences between subgroups in to the sample are studied. <br />KEY WORDS: satisfaction, scale, marketing, sport, spinnig, quality.</p><p class="titulo1" align="center">&nbsp;</p><p class="tabulado" align="justify">La presente investigaci&oacute;n se llev&oacute; a cabo con la finalidad de elaborar una escala para la medici&oacute;n de la satisfacci&oacute;n de los usuarios del servicio deportivo denominado <em>spinning</em>. Para el estudio de los principales par&aacute;metros del test se utiliz&oacute; una muestra de 125 sujetos de siete centros deportivos pertenecientes a las Comunidades Aut&oacute;nomas de Asturias, Cantabria y Castilla- Le&oacute;n. Los resultados obtenidos muestran coeficientes de fiabilidad aceptables y una adecuada validez. Tras los an&aacute;lisis estad&iacute;sticos realizados resulta una escala de 28 &iacute;tems que se estructura, a su vez, en 5 subescalas: satisfacci&oacute;n con el monitor, con las bicicletas, con la sala, con la organizaci&oacute;n y con otros aspectos. Tambi&eacute;n se analizaron las correlaciones entre los distintos componentes de la escala con el fin de determinar qu&eacute; aspectos est&aacute;n m&aacute;s relacionados con la satisfacci&oacute;n general de los clientes; de esta forma se proporciona a los directores de centros deportivos y monitores de spinning, informaci&oacute;n muy &uacute;til. Por &uacute;ltimo, se estudian las diferencias en dichas dimensiones entre los subgrupos que componen la muestra.<br />PALABRAS CLAVE: satisfacci&oacute;n, escala, marketing, deporte, spinnig, calidad.</p>