A Comparative Study of Differences in Consumers’ Impulse Buying Behaviour, Purchase Satisfaction, and Complaint Behaviour Based on Types of Product Purchased
Chulhwan Choi,
Chul-Ho Bum
Affiliations
Chulhwan Choi
Kyung Hee University, Department of Golf Industry, College of Physical Education, Yongin, Korea
Chul-Ho Bum
Kyung Hee University, Department of Sports Taekwondo, Graduate School of Physical Education, Yongin, Korea
