Development of a Video Tour as a Component of the Activities of the Manager of Socio-Cultural Sphere: Memorialization and Digitization

Abstract

Introduction. Adapting to the modern circumstances of social life, managers of socio-cultural sphere must improve their forms of work and introduce new methods and tools for the implementation of socio-cultural activities. Therefore, the development of a video tour is an integral part of the work of a manager of socio-cultural activities and it requires the mastery of certain skills in the development and presentation of a certain product. Purpose and methods. The purpose of the article is to highlight features of developing a video tour as a component of the manager's activity in the socio-cultural sphere, to identify and justify the main stages of its implementation. Research methods include the analysis of cultural, art history, and philosophical literature; historical-retrospective, touristic, technological, artistic and globalist approaches. And also the method of SWOT analysis, which makes it possible to note a sufficient number of advantages in the development of video tours. Results. The results of the conducted research allow us to determine the importance of the practical use of video tours in the professional training of future managers of socio-cultural activities. Conclusions. The strategic planning of the development of the video tour is outlined, which consists of several interrelated stages. Also, the concept of “memorialization” was specified, the meaning of the concepts of “memorial” and “monument” was revealed, the definition of the concept of “video-excursion” was formulated, by which we understand a methodically thought-out remote visit of important cultural places; the definition of the concept of “digitalization” was analyzed and considered in the context of the development of a video tour.

Keywords

• memorialization
• monument
• historical memory
• digitalization
• video tour
• manager of socio-cultural sphere