DEVELOPMENT OF VALUE CHAIN STRATEGY OF SEA TRANSPORT SERVICES’ COMPANIES AFTER SPIN OFF

Abstract

This research is intended to provide an alternative strategy that can be applied to PT. DWM as a company that has made a spin off by analysing the value chain, then analysing internal and external factors. This type of research uses descriptive methods supported by interviews semi structured to obtain the data used. In determining informant used technique purposive sampling. In preparing alternative strategies in this research used SWOT analysis. The results of this research indicate that the position of the company is currently on the stage of growing and building, so the company must implement the right strategy to run the business.

Keywords

• Development
• external factors
• internal factors
• strategy
• value chain