COMPETIÇÃO E ESTRATÉGIA NO CONTEXTO DAS INSTITUIÇÕES DE ENSINO SUPERIOR PRIVADAS

Abstract

The article analysis the importance of strategies to private higher education institutions that are facing a very competitive environment. Brazilian higher education institutions are experiencing a period of changes and transformations that are challenging their traditional structures and strategies. Usually very timid in their strategies. The private sector of now required to develop new strategies in order to survive in such a highly competitive, dynamic and differentiated market.