Personalized Recommendation Algorithm for Web Pages Based on Associ ation Rule Mining

Abstract

In order to improve the user ' s ability to access websites and web pages, according to the interest preference of the user, the personalized recommendation design is carried out, and the personalized recommendation model for web page visit is established to meet the personalized interest demand of the user to browse the web page. A webpage personalized recommendation algorithm based on association rule mining is proposed. Based on the semantic features of web pages, user browsing behavior is calculated by similarity computation, and web crawler algorithm is constructed to extract the semantic features of web pages. The autocorrelation matching method is used to match the features of web page and user browsing behavior, and the association rules feature quantity of user browsing website behavior is mined. According to the semantic relevance and semantic information of web users to search words, fuzzy registration is taken, Web personalized recommendation is obtained to meet the needs of the users browse the web. The simulation results show that the method is accurate and user satisfaction is higher.