TQM management and marketing aspects

Abstract

The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers for the quality of a product. It means that a product should have physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before its use. For that reason the quality in the theory and practice of management is beginning to affirm itself. This has been particularly expressed by the introduction of quality standardization series ISO 9000(9000:2000), ISO 14000. The apply of ISO 9000 makes internationalization of quality system and circulation of goods and services without "physical-fiscal-technical" barrier possible.

Keywords

• strategy
• quality
• marketing
• management
• trade
• ISO 9000
• ISO 14000
• TQM