INTERNAL COMMUNICATION, THE PROGRESS OF TECHNOLOGY AND SUSTAINABLE DEVELOPMENT

Abstract

Sustainable development involves the broad public participation including the national, regional and local authorities, business and industry, civil society, all major groups – women, children and youth, all workers, trade unions and families. Not only organizations but also employees have a role to play in applying sustainable development in their jobs because their decisions taken every day have an environmental impact. Communication within organization is used as a means to coordinate information exchange and to establish effective coordination of activities between the members of organization. Internet, e-mail, mobile phones, satellite and wireless have had an effect on the way in which information is exchanged and on how people communicate not only in their day-to-day life but also within in the organizations they belong to. New communication technologies have increased the possibilities for a better access to information for employees and made possible to have their voices heard from their colleagues to superior levels, offering the possibility of a two-way communication and creating the potential for greater understanding and dialogue between them. Besides increasing profits, saving time and costs, the use of e-communication within organizations, offer the convenience of combating environmental damage through cutting back on paper and ink usage

Keywords

• internal communication
• sustainable development
• progress of technology
• e-communication