Mythopoeia of the new flu. Event, myth and politics in the Spanish press / Mitopoiesis de la “Gripe Nueva”. Acontecimiento, mito y política en la prensa española

Abstract

The analysis of the social emergence of new influenza during the spring of 2009, its development and its disappearance contains several elements reluctant to socio-anthropological look. It emerges as an "event". Moreover the new flu is referred institutionally as an "existential myth". This myth is updated by the "media" through different metaphorical and analogical narratives. This paper examines the evolution of various arguments in the discursive construction of "new flu" in the Spanish press.

Keywords

• New flu
• event
• myth
• analogy
• metaphor