Sport as a Generator of Entrepreneurship

Abstract

For the realization of this work, the city of Santiago de Cali was taken as the base, which has a sporting vocation that goes back many years ago. The performance of sports activity becomes an opportunity to undertake and a phenomenon to study, the objective set for this research is based on identifying sports business entrepreneurship, its characteristics and its impacts. For the above, a descriptive quantitative study was used and as a tool to collect the information, a survey of 909 sports entrepreneurs in the city was used. As main conclusions, it was identified that this industry in the city is concentrated in micro-sized companies. with a great emphasis on the social and entrepreneurial intention at a sports level, it is mostly male.

Keywords

• sport
• entrepreneurship
• company