The Development Tendencies of Low-Cost Airlines in Ukraine and their Impact on the National Tourism Market

Abstract

Today, Ukraine adheres to the course of European integration, which provides an opportunity for citizens to travel more often and get acquainted with the culture of other countries. An example of this is the introduction of a visa-free regime and other simplified procedures for crossing the border. Another positive aspect is the development of low-costers, which today are in great demand among the population of our country. The subject of the article is the use of services provided by low-cost airlines in Ukraine. The article is aimed at analyzing the current status of use of low-costers and their impact on the country’s tourist market. The objective: highlighting the main tendencies in the use of low-cost airlines in our country’s tourism market as a means of promoting tourism. The research uses theoretical, methodological and systemic methods of analysis of sources of literature, descriptive and structural analysis to evaluate the status of use of low-costers in Ukraine and the prospects for their application. As a result of the research, the significant influence of low-cost airlines in Ukraine on the country’s tourist market is identified. Thus, low prices, a competent policy of obtaining additional income, a fleet consisting mainly of new aircrafts, as well as the integration of modern technologies give a significant increase in tourists in the general flow. It is concluded that due to the development of cooperation of the Ukrainian aviation industry with international low-cost airlines, both the inbound and the outbound tourist flows are gradually increasing.

Keywords

• aviation industry
• air transport
• low-cost airlines
• low-costers
• tourism market
• inbound tourist flow
• outbound tourist flow