“Avenida Brasil”: the popular as televised post-modernism

Abstract

The telenovela Avenida Brasil presents as protagonists the new Brazilian middle class, the representation of an economic upward movement of the population underway since the presidency of Fernando Henrique Cardoso and strengthened in the subsequent mandates of Lula. In this article we explore this issue through a post-modern look at communication studies, discussing aspects of narrative, set design and the opening titles sequence and its soundtrack.

Keywords

• soap opera
• Avenida Brasil
• TV Globo
• post-modern
• analysis