Logoepistems in Creolised Texts of Internet Discourse

Abstract

This article discusses the most common mechanisms of creolised text formation in the Internet communication, analyses its functions and impact on recipients representing different cultures. The interest to the topic is caused by the necessity of the systematisation of basic models of creolised text formation. This system enables to study the types of connections between verbal and nonverbal components and to see the nature of the comic effect and its impact on recipients. The focus is made on the role of visual information in the Internet communication. The article analyses the phenomenon of presupposition basing on the theory of Arutyunova (1973) and Demyankov (2005). Presupposition precedes the statement, it involves background knowledge of the audience, and includes situational context. Demotivators may challenge presuppositions as precedent elements included in its composition may reflect the specificity of the modern sociocultural context. The genre of demotivator can be viewed as a precedent phenomenon that is regularly reproduced and well known to all members of a social and cultural group. For a greater effect of demotivators there should be a dissonance between the words and image. The article suggests a classification of logoepistemes (compressed texts containing culture-specific characteristics) and show that their use creates a specific associative array with the recipient. The study implements methods of contextual, comparative and discourse analyses.

Keywords

• импликатура
• логоэпистема
• интернет-коммуникация
• пресуппозиция
• фрейм-сценарий
• прагматический потенциал