European Journal of Health Communication (EJHC) (Oct 2020)

Identifying At-Risk Youth

  • Femke Geusens,
  • Cabral A. Bigman-Galimore,
  • Kathleen Beullens

DOI
https://doi.org/10.47368/ejhc.2020.002
Journal volume & issue
Vol. 1, no. 1

Abstract

Read online

Background & purpose. Research indicates a positive relationship between sharing alcohol references on social media and drinking behavior. The current study extends that line of research by assessing the interaction of risk-related personality traits with alcohol-related social media use, to examine if social media can be used to identify individuals at risk for heavy drinking behavior. Methods & results. The results of a cross-sectional survey among a sample of 638 emerging adults (age 18-25) find that the positive association between sharing alcohol references on social media and drinking intention was strongest for individuals with low levels of sensation seeking and sensitivity to peer pressure, and high levels of self-control, and non-significant for those on the other end of these personality traits. Conclusions. These findings indicate that the relationship between sharing alcohol references and drinking intentions is not uniform for all individuals, and that risk-related individual differences should be considered in future research and interventions.

Keywords