Development of the archetype for data marketplace platforms' business model

Abstract

The present paper is conducted through exploratory and inductive approach in order to achieve a business model for data marketplaces. The research paper could be considered as a first attempt in the field of data marketplaces and their business models in Iran. The paper is based on two iterative taxonomy approach that is first introduced by Nickerson et al.(2013).Mixing of a systematic way on current literatures along with structured interviews by some experts who are involved in this area is applied to gain the main objectives.Our results provide the main bloc of the presented archetype with three sub blocs ،attributes and specifications that is titled value proposition. The sub blocs are named value creation، value capture and value delivery.

Keywords

• data marketplace
• business model
• archetype
• taxonomy