Research on the Market Demand for Organization and Community Management Professionals

Abstract

The article defines the scope of professional activity of organization and community management specialists, distinguishes the most significant professional and general competencies, as well as foresees the targeted need for them in the labour market. Findings of the research revealed a great demand for such professionals, as 84.2 percent of the research participants indicated that such specialists were perceived as a necessity. They also stated that the need for such specialists would continue to grow. Their skills and abilities would enable establishment of organizations and communities, initiation and management of changes in the existing organizations. Excellent analytical, cost management and fundraising abilities, knowledge of marketing and communication would make professionals of organization and community management marketable not only in the Lithuanian, but also in the foreign markets.

Keywords

• organization
• community
• management
• a need for specialists