Transforming Strategy and Value Creation Through Digitalization?

Abstract

Digital transformation (DT) directly influences organizational competitiveness, reshaping value creation and necessitating adaptation across industries. This study investigates how DT redefines strategic imperatives and the mechanisms of value creation within organizations, synthesizing findings from five thematic clusters: “Strategic Management in Digital Transformation of Organizations”, “Emerging Trends in Digital Entrepreneurship and Sustainability”, “Digital Capabilities and Business Model Innovation”, “Digitalization and Transformation of SMEs”, and “Value Creation through Innovation and Digital Transformation”. The analysis uncovers crucial insights, including the shift towards business-to-business (B2B) value-oriented sales, the role of big data analytics in collaborative innovation, and the integration of AI-driven business models across retail, logistics, and healthcare. Strategic alignment between technological advances and organizational goals emerges as essential, especially for SMEs facing resources, regulatory compliance, and skills development challenges. Despite these insights, significant gaps remain. Future research should delve into the underexplored area of cross-industry best practices, particularly how SMEs can leverage digital tools to enhance resilience and adaptability in market volatility. Further investigation into the long-term impacts of digital entrepreneurship on sustainability is recommended, including metrics for measuring social and environmental value creation. Additionally, digital leadership roles, such as Chief Digital Officers, warrant more in-depth examinations to identify how these leaders can navigate the complexities of DT and maximize value co-creation. This systematic literature review and bibliometric analysis aim to consolidate current knowledge, address critical gaps, and lay the groundwork for future studies that support resilient and sustainable growth in an increasingly digital economy.

Keywords

• strategic management
• digital transformation
• value creation